Archie's New York Deli

Project Overview
Archie's New York Deli, a well-established local restaurant, is seeking a complete brand overhaul to appeal to a younger audience while preserving its authentic New York roots. The existing brand identity is outdated and no longer resonates with today’s trend-conscious demographic. This rebrand aims to revitalize Archie's Deli with a bold, modern, and fresh look that will attract the next generation of customers while maintaining the essence of its classic deli offerings.

​Objectives
The objective of this rebranding project is to transform Archie's New York Deli's outdated identity into a bold, modern brand that appeals to a younger audience. We will address design flaws by creating a dynamic and fun logo, selecting a fresh color palette and typography, and redesigning packaging to enhance the customer experience. The goal is to establish a fun, authentic brand that reflects Archie's New York roots while attracting a new generation of customers.